WE WORK WITH BRANDS, AGENCIES & INDIVIDUALS
TO CREATE BRILLIANT AUDIO CONTENT
Podcasts have never been more popular. Yet with so much free content, people are faced with more choice of what to listen to than ever before. It's easy to get lost in all the noise.
That's where we can help. Front Ear works with brands, agencies and individuals to create brilliant audio content. We cover every step of the journey, from ideation to distribution, simplifying what can be a confusing process and ensuring that the content we create gets in the ears of the right people at the right time.
Interested in working together? Let's chat.
While it's tempting to jump straight in with creative ideas, we believe in starting the process with a clear understanding of the target audience and podcast landscape. We conduct in depth audience and market analysis to determine where the biggest opportunity exists, who we want to engage and how best to tap into our audience's practical needs and emotional triggers.
Having identified where the opportunity lies, we work both internally with our clients and externally with creative talent to cultivate an original and compelling podcast idea. We then validate the concept, road testing it with a sample of our target audience to ensure it resonates with prospective listeners.
With the right idea signed off, it's time to produce something memorable. Our recording expertise, bespoke musical arrangements and post-production edit suite mean every episode is of the highest quality. We're capable of recording just about anywhere, whether you're on the other side of the world, trudging through muddy fields in the rain or in our London studio.
4. DISTRIBUTION & MARKETING
There's no point in creating a podcast if no one's going to hear it. That's why we don't hold back when it comes to distribution and marketing. We ensure our podcasts appear on every major platform (complete with eye-catching artwork), while each episode is accompanied by marketing assets, including social videos and photography. We are also able to find sponsorship where needed.
WHO WE ARE
After spending four years at VICE Media as a social content producer and journalist, Nathan joined one of the country's leading content marketing agencies as an editorial lead. A passion for all things audio led to him becoming their in-house podcast expert, building a dedicated studio and working with some of the UK's biggest brands to create their first podcasts. He left in 2019 to launch Front Ear, and leads the company’s production and distribution services.
David has spent the last decade helping some of the biggest brands in the UK better understand their audiences, and creating content aimed at fostering deeper relationships between brands and their customers. It was in his role as Head of Planning at one of the UK's largest content agencies where he first developed an interest in podcasts, and over the last few years he has helped create audio content for several leading B2C and B2B brands. A musician on the side, David also writes bespoke music for podcasts.
You’ve heard it a thousand times already, but podcasts are blowing up.
11.3m UK adults were listening every week in 2020 - a 29% increase on 2019 - and this isn’t about to slow down, particularly as older generations begin to migrate away from traditional radio to podcasts.
Brands are beginning to catch on to the potential opportunities that podcasts present. The unique way they’re consumed - often whilst doing other activities like commuting or exercising - is enabling brands to engage their audience in moments that were previously considered unreachable.
Moreover, podcasts allow targeted messaging in a seamless and unobtrusive way that doesn't infringe on the listening experience. And critically, great podcasts engender credibility and trust among listeners, with 76% of UK podcast listeners interacting with brands mentioned on their favourite shows.
The key word here is 'great'; no one wants to listen to an hour-long advert, and no one is interested in something that's been done a hundred times before. The challenge is to create something that fans and followers of brands actively want to listen to, and achieving cut through in a busy space. Get it right and the rewards are huge: your customers become your champions and connect with you on a much deeper level, creating a huge positive impact on brand warmth and loyalty.